LinkedIn InMaps

February 3, 2011

We all know that one of the biggest strengths of LinkedIn is the visualization of your network. Unlike other business networks, you can actually see how you are connected with other people.

What happens if you would take it one step further and visualize what your LinkedIn network really looks like? In one screen? Right!

InMaps is in fact an interactive visual representation of your professional network. You can explore and learn to understand the relationships between you and all of your LinkedIn connections. Do you have clusters and a certain structure in your network? Or not at all?

How does it work? You go to this link. Login with your LinkedIn account and it will generate your map. You notice that several colors are used. You can choose a title for each color. They represent different affiliations or groups from your professional career, such as your previous work experiences, people you have met at a conference, college classmates, or industries you have worked in.

Some people have a bigger name than others. They represent people who are the most connected within that specific cluster or group. It gets even more interesting: When you click on a contact within a circle in your InMaps you will see their profile pop up on the right, as well as lines highlighting how they are connected to your connections. Like I said, discover the relationships within your LinkedIn network.

Why is that important? If you know how you are connected to the people who are in the best position to help you reach your (networking)goals, you are getting closer to realizing your goals!

Need a video to see it? Enjoy!

Have fun with InMaps,

Bert

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Company Pages

November 4, 2010

LinkedIn announced the launch of Company Pages to help businesses of all sizes attract new customers using trusted, professional product and service recommendations. According to their press-release, these Company Pages would “Allow Businesses to Leverage Word-of-Mouth to Attract New Customers”.

So, what are they talking about? From now on, you can add your products or services to LinkedIn to attract, showcase and receive recommendation from your clients. Why would you do that? It’s a common fact that we tend to rely on our network before we buy certain products or services. By endorsing certain products your clients can leverage your attraction to new customers. It’s like extra endorsements! If you have people in your network who recommend a certain product that you are thinking about buying it for yourself, chances are that you tend to buy what they bought, because they endorse it.

A simple example : when you ask a friend or a colleague for a great place to have lunch with a client and he gives you a recommendation on a certain restaurant. Guess where you’ll be going for lunch next? Why? If he tells you it is a great place to eat, you believe him. If an advertisement tells you that, it has less impact.

What are the next  steps? If you don’t have a company page yet, create one! It is easy & simple. Then add a number of your products or services. Invite a number of your customers to recommend them if they feel like it. While you start receiving recommendations for your products or services, you can start promoting them and relate to them in your communication. It will also bring more visibility,  increase credibility and as a consequence of your rising “Know, Like & Trust” factor you probably attract more customers through your LinkedIn network. In addition to reviews, you can display videos, product information and targeted ads on your Company Pages.


Tell Your Story

May 3, 2010

Another quick tip about LinkedIn is to Tell Your Story through your job history on LinkedIn. Of course, the great people at LinkedIn created another short video about this:

I add a couple extra tips:

  1. When you write your summary, structure it in 3 parts: about you as professional, about the organisation that you work for and a personal note. Remember: People do business with other people, so you might as well add something personal too!
  2. Only use difficult words in the Specialties, not in the Summary! “I am an MBA, CISSP, CISA, ITIL expert with a specialization in cloud computing.” Say what? Exactly! How many people will read on?
  3. Write abbreviations and the full names of your technical terms in the Specialties, e.g. WDMP, Wealth Dynamics Master Practitioner

LinkedIn Live!

March 16, 2010

LinkedIn is launching a new service in the Netherlands : LinkedIn Live! As this is in pilot phase now (official launch soon!), it still has to be discovered by the press and the rest of the world 🙂

The reason for me to blog about this is that I am one of the 4 certified LinkedIn trainers worldwide! No, I am not a LinkedIn employee, but as a member of Jan Vermeiren‘s team (Networking Coach) I had the privilege of being at the right place at the right time. As you know, I am giving lectures and trainings on Social Media regularly and of course LinkedIn is always included.

So, do you want to better use LinkedIn? Do you want to meet other LinkedIn users? Enroll for one of our inspiring sessions (in Dutch) now!

These 4 types of events are organized through LinkedIn-Training.nl (the official site):
Link & Learn: get an introduction about the practicalities of LinkedIn and meet other LinkedIn users “live” through facilitated networking.
Boost Your Business: discover how LinkedIn can help you attract additional customers, suppliers, employees & partners and experience the real power of networking through a networking auction and dinner.
Catapult Your Career: understand how LinkedIn can help you find your dreamjob and give and receive help during the networking drink.
Dive In Deep: follow a hands-on computer training in a small group with personal guidance allowing LinkedIn to unleash all its secrets to you.


Use LinkedIn

March 5, 2009

How to REALLY use LinkedInHow to REALLY use LinkedIn is Jan Vermeiren‘s new book. And it’s a great book! I have read it and encourage you to read it too…

Why did Jan write this book? Well most people are asking the same question over and over again :  “I  have a Profile on LinkedIn and some connections, but I don’t know why I should use this website and how to use it in an effective and efficient way.” As the title suggests, Jan gives profound insights on how to really use LinkedIn 🙂

So what’s this book really about? Next to expert talk about networking Jan also gives you basics stategies on how to build your network fast. On top of that he shares several advanced strategies and little know, but very interesting features and behaviour of LinkedIn.  Of course, he trows in several extra tips and tools to get the most out of your LinkedIn experience! Table of Contents?

Here is my testimonial : How to REALLY use LinkedIn” is stimulating, enjoyable and informative. Jan excels at sharing valuable, pragmatic knowledge in this book. I found it to be very helpful, even for seasoned networkers or experienced LinkedIn users, like myself. I recommend this book to better understand the sound principles of networking and to learn more about the amazing power of LinkedIn. It truly is the best LinkedIn book on the planet!”

The book will be launched on the 17th of March, but here’s additonal good news : you can enroll for a FREE webinar on “How to REALLY use LinkedIn” in Dutch or in English. Enroll now! Yes, I’ll be hosting both webinars, so that Jan can really focus on delivering maximum value for you! You can even ask questions “LIVE”!

If that is not enough, you can also download a “light” version of “How to REALLY use LinkedIn for FREE!

Happy reading,

Bert Verdonck

Lifehacker & Life Coach

PS: In case you were wondering : here are the LinkedIn profiles of Jan and me. Let’s connect 🙂