How to REALLY use LinkedIn

December 4, 2011

LinkedIn is the largest professional (online) network in the world. The majority has 3 questions: “What’s in it for me?”, “I have a profile, now what?” and “How to get more results without spending a lot of time?”

Probably the best way to answer these questions is the book How to REALLY use LinkedIn“! Together with Jan Vermeiren, I wrote the second edition of this international bestseller.

"How to REALLY use LinkedIn" International BestsellerWith this book you will learn:

• 10 powerful ways to find new customers, employees or a new job
• 42 tips to make your profile stand out
• 11 strategies to apply LinkedIn at an organizational level
• 31 answers to frequently asked questions (FAQs)
• 30 lesser-known functions and opportunities
• Plus 53 new pages, including extra tips and timesaving tools

Discover also the free “Video & Tools Library”! It has a vast collection of how-to-videos and extra tools, including several Genius Shortcuts.

“How to REALLY use LinkedIn” is available in English, Dutch, French and Spanish. For more info check out www.how-to-really-use-linkedin.com

What most people don’t know (yet), is that Jan and I decided to

give away

1 million books

for FREE!

Why?

To actively stimulate the economy! Too many people are looking for new customers, new employees or a new job. They are hardly using LinkedIn, because they don’t know the platform well enough!

At the same time, we are raising 1 million dollar for charity! Check out our website www.how-to-really-use-linkedin.com for more info. And remember to download the book for FREE as well! (English and Dutch versions!)

To your success!


LinkedIn InMaps

February 3, 2011

We all know that one of the biggest strengths of LinkedIn is the visualization of your network. Unlike other business networks, you can actually see how you are connected with other people.

What happens if you would take it one step further and visualize what your LinkedIn network really looks like? In one screen? Right!

InMaps is in fact an interactive visual representation of your professional network. You can explore and learn to understand the relationships between you and all of your LinkedIn connections. Do you have clusters and a certain structure in your network? Or not at all?

How does it work? You go to this link. Login with your LinkedIn account and it will generate your map. You notice that several colors are used. You can choose a title for each color. They represent different affiliations or groups from your professional career, such as your previous work experiences, people you have met at a conference, college classmates, or industries you have worked in.

Some people have a bigger name than others. They represent people who are the most connected within that specific cluster or group. It gets even more interesting: When you click on a contact within a circle in your InMaps you will see their profile pop up on the right, as well as lines highlighting how they are connected to your connections. Like I said, discover the relationships within your LinkedIn network.

Why is that important? If you know how you are connected to the people who are in the best position to help you reach your (networking)goals, you are getting closer to realizing your goals!

Need a video to see it? Enjoy!

Have fun with InMaps,

Bert


LinkedIn Tip : Reorder

December 3, 2010

There is so much you can do with LinkedIn. At Networking Coach, we can easily give a whole week of courses on LinkedIn alone. So, let me share another tip with you.

Did you know that you can reorder the sections on your LinkedIn profile?

How? It’s really easy via drag-and-drop! The headers of each of the sections on your “Edit Profile” page now have handles that can be dragged. To reorder a section, all you need to do is click and drag one of these section headers up or down the body of your profile. When you release the mouse, the section will drop into place where you dragged it, and your adjustment will take effect immediately.

Why would you change the order? Well, it gives you the ability to highlight the skills, expertise, and/or experiences that make you stand out. If you are just graduating, it makes more sense to have your education first. If you are looking for a job, it might be a good idea to share your expertise through the Applications first.

Not sure how to do it? Watch this YouTube clip and see for yourself how easy it really is!


The Big Picture

November 16, 2010

LinkedIn comes with updates and new functionalities regularly. This time they implemented a new feature I was longing for : a bigger profile picture!

In your profile you could upload an 80 x 80 pixels image. I agree that most people look like they where just arrested or something 🙂 Others seem too far away, so instinctively I always tried to click on the picture, but of course it did not work. Now it does! And you are getting a bigger version of someone’s profile picture. I love it!

So, what are your next steps?

  1. If you already have a profile picture (80×80 pixels), then delete it and upload a bigger picture!
  2. If you don’t have a profile picture yet, upload a big picture rightaway! No worries about the format (max 4MB)!

Company Pages

November 4, 2010

LinkedIn announced the launch of Company Pages to help businesses of all sizes attract new customers using trusted, professional product and service recommendations. According to their press-release, these Company Pages would “Allow Businesses to Leverage Word-of-Mouth to Attract New Customers”.

So, what are they talking about? From now on, you can add your products or services to LinkedIn to attract, showcase and receive recommendation from your clients. Why would you do that? It’s a common fact that we tend to rely on our network before we buy certain products or services. By endorsing certain products your clients can leverage your attraction to new customers. It’s like extra endorsements! If you have people in your network who recommend a certain product that you are thinking about buying it for yourself, chances are that you tend to buy what they bought, because they endorse it.

A simple example : when you ask a friend or a colleague for a great place to have lunch with a client and he gives you a recommendation on a certain restaurant. Guess where you’ll be going for lunch next? Why? If he tells you it is a great place to eat, you believe him. If an advertisement tells you that, it has less impact.

What are the next  steps? If you don’t have a company page yet, create one! It is easy & simple. Then add a number of your products or services. Invite a number of your customers to recommend them if they feel like it. While you start receiving recommendations for your products or services, you can start promoting them and relate to them in your communication. It will also bring more visibility,  increase credibility and as a consequence of your rising “Know, Like & Trust” factor you probably attract more customers through your LinkedIn network. In addition to reviews, you can display videos, product information and targeted ads on your Company Pages.


LinkedIn Profile 100%

August 27, 2010

More than 70 million people are on LinkedIn. How many of them have a 100% profile? Right! Not enough! Why is this important? Let me answer that with a question: What do people find when they google your name online? For most people, it is their LinkedIn profile. So, if you want to make a professional impression (your personal brand!), you’d better fill out your profile to the fullest, right?

What can you do to have a 100% profile? Watch this YouTube clip and implement it.

Oh, one more thing. You are the only one who can actually see how high your percentage is. Don’t worry, people won’t know, but they might notice. How? Well, if you don’t fill out your profile with your education, your recent position(s) or you don’t even have a photo, how would you look? Exactly, not interesting enough! Whatever opportunity may have come your way will not happen…for a reason.


HootSuite.com

August 18, 2010

You are desperately looking for a tool that helps you manage multiple Twitter accounts? Or you want to add another layer on Ping.fm? Or you want to follow up the feed of your friends or colleagues? Or you might be interested in following certain keywords or hashtags on Twitter?

Then, HootSuite is the perfect Twitter tool for you! I’ve using this tool now for more than 1 year and I can honestly say : Wow! Hootsuite rocks! Of course, we all know Tweetdeck and the like, but I tell you, HootSuite has some particular additional assets that might suit you as well!

Like what?

  1. Handling multiple Twitter accounts. I personally am using 4.
  2. Direct integration with Facebook, Facebook Page, MySpace, LinkedIn, Foursquare and WordPress!
  3. Integration with Ping.fm (therefor with a wide variety of social media . Read more about Ping.fm!)
  4. URLshortener ow.ly : Instead of posting your long web addresses, it provides you a build in URL shortener.
  5. Easy to track the number of clicks and get statistical overviews of how people are using your Twitter-account
  6. Ability to schedule tweets. I stopped using Tweetlater/Socialoomph.
  7. Link up to 5 RSS feeds to your HootSuite account
  8. You can have multiple people managing your HootSuite accounts. Very interesting for business accounts! Oh, assigning tasks included!
  9. There’s an iPhone and Android version available too
  10. Did I mention it is a FREE tool? Of course, I invite you be generous and donate to the developers.

You see, 10 great reasons for using HootSuite. Even if only 1 or 2 fit your situation, it’s probably more effective than your current way of working (if you are doing everything manually!).

So, after Ping.fm and now this HootSuite, there are no more excuses left for not updating your status on any Social Media! And keep me posted too 🙂

Have fun, always,

Bert


Ping.fm

August 2, 2010

Are you spending too much time on updating all your Social Media? Are you also finding it really ridiculous to update your Facebook, Twitter, Plaxo, MySpace and LinkedIn status one at a time?

There must be a shortcut, right? Ping.fm is the Genius Shortcut you are looking for! Ping.fm is active in the social network aggregation space and lets you update your status on several sites at once.

I sometimes get remarks from friends that I am so active on Facebook while it has been nearly 2 weeks since I went there…but because my status is updated regularly, most people think I am present and following up in (nearly) realtime. So, now you know that I am using tools on top of those platforms to stay up-to-date and of course I an saving heaps of time!

So, how does Ping.fm actually work? Easy, let me explain in 3 steps:

1. Go to Ping.fm and sing up for an account.

2. Login and add the various Social Media or platforms you want your status to be updated. This is also called “syndication” of your status. You can actually choose from more than 30 sites, including WordPress, Blogger, Typepad, Yammer, Posterous, Flickr and Delicious!

3. Start broadcasting your updates!

Of course, I need to give you a disadvantage as well : Ping.fm was created with the idea that people want to get their updates out. It is not a tool to follow up on the conversation that happens afterwards. There are other tools perfectly suitable for that (one of the next blogs 🙂 )!

I am aware that several tools are providing similar services as Ping.fm. Hellotxt.com and AOL Lifestream to name a few.

So, what are you waiting for to update all your Social Networks at once?


Promote Your Blog on LinkedIn

July 26, 2010


How to promote your blog on LinkedIn?

There are multiple ways to do it. Here are 5 toptips that you can implement immediately:

1. Add your blog in your profile, under Websites. Most people have standard links to their website : My Website, My Company or My Blog. Change”Your Blog” into the actual title of your blog (or keywords). How? Choose ‘edit’ at websites, add a field ‘Other’. Here you can add a title and a URL.

2. Add Application. Here you can also insert your blog if you are blogging with WordPress or TypePad. Go to ‘More’ in the menu and click on ‘Application Directory’. Click the blog of your choice and install the application. From now on, your new blogs will appear automatically on your LinkedIn profile.

3. Update your status. When you write a new blog article, you can let your network know by updating your status. Add the link to your blog in the update. Of course, you can repeat this step everytime you are publishing an update on your blog.

4. Participate in Discussions in your favorite groups. Go to your groups and participate in the ongoing discussions. See where your blog has an answer to one of these discussions. Mention it while you answer them.

5. Answers. It is a great place to get more visibility and get more ‘expert’ status. Go to ‘More’ in the menu and click on ‘Answers’. Look for questions people are asking. Answer them by referring also to your blog. Or turn it around: write a blog article where you answer questions and put the link in the answers. It will create additional traffic to your blog as well!

Of course, these tips will only work if you have a blog 🙂 I am using WordPress and I recommend it to anyone.

Bert Verdonck is an extraordinary life coach and an inventive lifehacker. Bert is also one of the official Certified LinkedIn Trainers worldwide. Next to pragmatic trainings and personal coaching, he is an international keynote speaker to inspire and help professionals with their efficiency. As a published author and the founder of ‘Genius Shortcuts’ he already saved thousands of people at least 2 hours per day!


Tell Your Story

May 3, 2010

Another quick tip about LinkedIn is to Tell Your Story through your job history on LinkedIn. Of course, the great people at LinkedIn created another short video about this:

I add a couple extra tips:

  1. When you write your summary, structure it in 3 parts: about you as professional, about the organisation that you work for and a personal note. Remember: People do business with other people, so you might as well add something personal too!
  2. Only use difficult words in the Specialties, not in the Summary! “I am an MBA, CISSP, CISA, ITIL expert with a specialization in cloud computing.” Say what? Exactly! How many people will read on?
  3. Write abbreviations and the full names of your technical terms in the Specialties, e.g. WDMP, Wealth Dynamics Master Practitioner