10 Important PSAUK Convention Takeaways

October 9, 2012

After participating in PSA/NSA/GSS conventions in other countries (e.g. the Netherlands and the USA) before, I thought it might be a good idea to sign up for the PSAUK convention in London.

So, I went there last weekend and met with “the biggest collection of like minded of missfits” (as @SeanWeafer call us, and he’s right ;-)), who happen to be members of the same club, the PSA UK and could not be easily put into a certain box.

Here are 10 of my takeaways from this amazing event:

  1. Become a member of a MasterMind group. Bring like minded people together. Build great relationships and close friendships, allow to grow together, both professionally and personally.
  2. Humour sells! I am going to incorporate more humour in my talks and training sessions.
  3. You can not replace time. Of course, I knew this already, but it was great to be reminded of it again. It got me focused again on what’s really important.
  4. “I am a professional speaker, not a public speaker.” Makes a subtle difference at first, but it is a big differentiator!
  5.  “I save the world from mediocre presentations”. By constantly investing in new techniques, reprogramming myself, I stay ahead of the curve. By sharing my Genius Shortcuts for Speakers, I actively contribute to make them better speakers too!
  6. The crisis never ends, it’s a permanent crisis! If it’s not the economy, then it is the wars, the elections, a merger, etc. There is always some crisis going on. Keep that in mind! A couple of one liners: “If you wait, it will be too late!” and “If you snooze, you loose!”
  7. It’s about R.O.E. or Return on Engagement. How to make your Social Media measurable? A lot of people have no idea what the impact of Social Media is. Luckily, we have developed one for LinkedIn (Ask me ;-)) already!
  8. How do you make dolphins jump? Fish! It’s all about the fish…which dolphin gets which fish? Different for every dolphin. So, what kind of fish do your customers want? Do you really know? How do you find out?
  9. One word will destroy all the empathy: BUT. If you use this word all the Know, Like & Trust you have built up so far, is completely lost again. “Yes, your presentation was really fantastic, BUT…” Remember that most people will not remember what was actually said before the “BUT”.
  10. We are messengers of change! Standing on the platform is not a privilege, we earned it along our way. We did something right, otherwise we would not be standing here on stage! We do have something to say. And what we say will bring change…

These 10 takeaways are just one of the many things that were worthwhile visiting the PSAUK convention. I have met a number of great people, great speakers and new friends. And it is always fantastic to be surrounded by like minded people. They understand what it is that we do, what experiences we have, our pitfalls and our successes. I truly recommend it to any (aspiring) speaker!

“I’ll be back!”  😉
What did you learn? Or what is the first thing you want to apply? Let’s hear it!

PS: Also check out the wonderful tweets from the @psauk convention: http://buff.ly/PhrhMa  & http://buff.ly/Phrf72  #psauk Thanks @TheTweepleQueen

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How to REALLY use LinkedIn

December 4, 2011

LinkedIn is the largest professional (online) network in the world. The majority has 3 questions: “What’s in it for me?”, “I have a profile, now what?” and “How to get more results without spending a lot of time?”

Probably the best way to answer these questions is the book How to REALLY use LinkedIn“! Together with Jan Vermeiren, I wrote the second edition of this international bestseller.

"How to REALLY use LinkedIn" International BestsellerWith this book you will learn:

• 10 powerful ways to find new customers, employees or a new job
• 42 tips to make your profile stand out
• 11 strategies to apply LinkedIn at an organizational level
• 31 answers to frequently asked questions (FAQs)
• 30 lesser-known functions and opportunities
• Plus 53 new pages, including extra tips and timesaving tools

Discover also the free “Video & Tools Library”! It has a vast collection of how-to-videos and extra tools, including several Genius Shortcuts.

“How to REALLY use LinkedIn” is available in English, Dutch, French and Spanish. For more info check out www.how-to-really-use-linkedin.com

What most people don’t know (yet), is that Jan and I decided to

give away

1 million books

for FREE!

Why?

To actively stimulate the economy! Too many people are looking for new customers, new employees or a new job. They are hardly using LinkedIn, because they don’t know the platform well enough!

At the same time, we are raising 1 million dollar for charity! Check out our website www.how-to-really-use-linkedin.com for more info. And remember to download the book for FREE as well! (English and Dutch versions!)

To your success!


LinkedIn InMaps

February 3, 2011

We all know that one of the biggest strengths of LinkedIn is the visualization of your network. Unlike other business networks, you can actually see how you are connected with other people.

What happens if you would take it one step further and visualize what your LinkedIn network really looks like? In one screen? Right!

InMaps is in fact an interactive visual representation of your professional network. You can explore and learn to understand the relationships between you and all of your LinkedIn connections. Do you have clusters and a certain structure in your network? Or not at all?

How does it work? You go to this link. Login with your LinkedIn account and it will generate your map. You notice that several colors are used. You can choose a title for each color. They represent different affiliations or groups from your professional career, such as your previous work experiences, people you have met at a conference, college classmates, or industries you have worked in.

Some people have a bigger name than others. They represent people who are the most connected within that specific cluster or group. It gets even more interesting: When you click on a contact within a circle in your InMaps you will see their profile pop up on the right, as well as lines highlighting how they are connected to your connections. Like I said, discover the relationships within your LinkedIn network.

Why is that important? If you know how you are connected to the people who are in the best position to help you reach your (networking)goals, you are getting closer to realizing your goals!

Need a video to see it? Enjoy!

Have fun with InMaps,

Bert


LinkedIn Tip : Reorder

December 3, 2010

There is so much you can do with LinkedIn. At Networking Coach, we can easily give a whole week of courses on LinkedIn alone. So, let me share another tip with you.

Did you know that you can reorder the sections on your LinkedIn profile?

How? It’s really easy via drag-and-drop! The headers of each of the sections on your “Edit Profile” page now have handles that can be dragged. To reorder a section, all you need to do is click and drag one of these section headers up or down the body of your profile. When you release the mouse, the section will drop into place where you dragged it, and your adjustment will take effect immediately.

Why would you change the order? Well, it gives you the ability to highlight the skills, expertise, and/or experiences that make you stand out. If you are just graduating, it makes more sense to have your education first. If you are looking for a job, it might be a good idea to share your expertise through the Applications first.

Not sure how to do it? Watch this YouTube clip and see for yourself how easy it really is!


The Big Picture

November 16, 2010

LinkedIn comes with updates and new functionalities regularly. This time they implemented a new feature I was longing for : a bigger profile picture!

In your profile you could upload an 80 x 80 pixels image. I agree that most people look like they where just arrested or something 🙂 Others seem too far away, so instinctively I always tried to click on the picture, but of course it did not work. Now it does! And you are getting a bigger version of someone’s profile picture. I love it!

So, what are your next steps?

  1. If you already have a profile picture (80×80 pixels), then delete it and upload a bigger picture!
  2. If you don’t have a profile picture yet, upload a big picture rightaway! No worries about the format (max 4MB)!

Company Pages

November 4, 2010

LinkedIn announced the launch of Company Pages to help businesses of all sizes attract new customers using trusted, professional product and service recommendations. According to their press-release, these Company Pages would “Allow Businesses to Leverage Word-of-Mouth to Attract New Customers”.

So, what are they talking about? From now on, you can add your products or services to LinkedIn to attract, showcase and receive recommendation from your clients. Why would you do that? It’s a common fact that we tend to rely on our network before we buy certain products or services. By endorsing certain products your clients can leverage your attraction to new customers. It’s like extra endorsements! If you have people in your network who recommend a certain product that you are thinking about buying it for yourself, chances are that you tend to buy what they bought, because they endorse it.

A simple example : when you ask a friend or a colleague for a great place to have lunch with a client and he gives you a recommendation on a certain restaurant. Guess where you’ll be going for lunch next? Why? If he tells you it is a great place to eat, you believe him. If an advertisement tells you that, it has less impact.

What are the next  steps? If you don’t have a company page yet, create one! It is easy & simple. Then add a number of your products or services. Invite a number of your customers to recommend them if they feel like it. While you start receiving recommendations for your products or services, you can start promoting them and relate to them in your communication. It will also bring more visibility,  increase credibility and as a consequence of your rising “Know, Like & Trust” factor you probably attract more customers through your LinkedIn network. In addition to reviews, you can display videos, product information and targeted ads on your Company Pages.


LinkedIn Profile 100%

August 27, 2010

More than 70 million people are on LinkedIn. How many of them have a 100% profile? Right! Not enough! Why is this important? Let me answer that with a question: What do people find when they google your name online? For most people, it is their LinkedIn profile. So, if you want to make a professional impression (your personal brand!), you’d better fill out your profile to the fullest, right?

What can you do to have a 100% profile? Watch this YouTube clip and implement it.

Oh, one more thing. You are the only one who can actually see how high your percentage is. Don’t worry, people won’t know, but they might notice. How? Well, if you don’t fill out your profile with your education, your recent position(s) or you don’t even have a photo, how would you look? Exactly, not interesting enough! Whatever opportunity may have come your way will not happen…for a reason.