Everyone is looking for savings, right? Some go really far to achieve it, while others are looking for a Genius Shortcut to get similar results. When it comes to printing, which savings did you try so far?
I discovered the EcoFont (Dutch indeed :-)), you know a font with holes in it to save on ink. Personally, I see that you make a statement with it, but frankly I don’t like it! With my background in communication, I support building your brand in a consistent way. And the EcoFont does not fit mine.
So, I did some research on fonts and discovered a great experiment by Matt Robinson. A selection of the most commonly used typefaces were compared for how economical they are with the amount of ink which they use at the same point size. Large scale renditions of the typefaces were drawn out with ballpoint pens, allowing the remaining ink levels to display the ink efficiency of each typeface.
Here are the results for a number of common fonts:
Now you actually see the difference! Impressive, right? I know, we can now start a discussion on our preference of Garamond over Times New Roman 🙂
Of course, the most effective way to save on ink is to print less! Do you really have to print everything? Isn’t it time to learn how to read and process info on the screen? We have come a long way and I can safely state that the Digital Era is here already, just in case you weren’t aware of it yet 😉