LinkedIn announced the launch of Company Pages to help businesses of all sizes attract new customers using trusted, professional product and service recommendations. According to their press-release, these Company Pages would “Allow Businesses to Leverage Word-of-Mouth to Attract New Customers”.
So, what are they talking about? From now on, you can add your products or services to LinkedIn to attract, showcase and receive recommendation from your clients. Why would you do that? It’s a common fact that we tend to rely on our network before we buy certain products or services. By endorsing certain products your clients can leverage your attraction to new customers. It’s like extra endorsements! If you have people in your network who recommend a certain product that you are thinking about buying it for yourself, chances are that you tend to buy what they bought, because they endorse it.
A simple example : when you ask a friend or a colleague for a great place to have lunch with a client and he gives you a recommendation on a certain restaurant. Guess where you’ll be going for lunch next? Why? If he tells you it is a great place to eat, you believe him. If an advertisement tells you that, it has less impact.
What are the next steps? If you don’t have a company page yet, create one! It is easy & simple. Then add a number of your products or services. Invite a number of your customers to recommend them if they feel like it. While you start receiving recommendations for your products or services, you can start promoting them and relate to them in your communication. It will also bring more visibility, increase credibility and as a consequence of your rising “Know, Like & Trust” factor you probably attract more customers through your LinkedIn network. In addition to reviews, you can display videos, product information and targeted ads on your Company Pages.