Generation G

People ask me sometimes why I give away 10% of my time to charity. Yes, “Contribute” is important. I am one of the many people that are part of another generation. The trendwatchers call us “Generation G” now. And yes, the G stands for Generosity, not Greed, although a lot of companies are still in the Greed-modus.

To quote the great people at Trendwatching.com :

“GENERATION G captures the growing importance of ‘generosity’ as a leading societal and business mindset. As consumers are disgusted with greed and its current dire consequences for the economy—and while that same upheaval has them longing more than ever for institutions that care—the need for more generosity beautifully coincides with the ongoing (and pre-recession) emergence of an online-fueled culture of individuals who share, give, engage, create and collaborate in large numbers.

In fact, for many, sharing a passion and receiving recognition have replaced ‘taking’ as the new status symbol. Businesses should follow this societal/behavioral shift, however much it may oppose their decades-old devotion to me, myself and I.”

I couldn’t have said it more beautifully. The true spirit of contribution! I love it! And I recommend you to read the complete article. Next to a full explenation it also gives in-depth info about the 3 trend-drivers for Generation G:

  1. Recession and Consumer Disgust
  2. Longing for Institutions that care
  3. For individuals, giving is already the new taking and sharing is the new giving

They also provide insights in 8 ways for corporations to join the Generation G :

  1. CO-DONATE
  2. ECO-GENEROSITY
  3. FREE LOVE
  4. BRAND BUTLERS
  5. PERKONOMICS
  6. TRYVERTISING
  7. RANDOM ACTS OF KINDNESS (RAK)
  8. (F)RIGID NO MORE

You see, it is worthwile to create a difference… a whole generation is on it now! So, what will you do to become part of Generation G? Or will you be stuck in your current one? Time for action! Why don’t you start with reading the full article and get inspired by it?

Or why don’t you have a look at this outstanding slideshow by Neil Perkin, I am sure there is something interesting for all of you…

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