My friend Jan Vermeiren, the Networking Coach just launched his book Let’s Connect in the US market through a massive sales action on Amazon. On the 9th of October the long-awaited day finally arrived. His goal was to become the first Belgian author to appear in the top selling list at Amazon!
He informed everyone on his mailinglist, his mastermindgroup, his friends, family and a lot extra people through his indirect network.
So, what happened?
Here is a short overview of how I experienced it:
- Jan mailed everyone on time. I received even a reminder that the launch-day was coming…excellent!
- I also informed several friends and posted an article on Ecademy.
- His book was still on pre-order on the 9th! This way people could not publish their testimonials/reviews and create more traffic to his book. I can imagine that several people thought they even could not buy the book yet…
- On top of that, there is no index, free chapter or any other goodies available in the pre-order phase.
- I ordered a couple of books from different accounts. Why? Well, it seems more logical to order 3 times 1 book then ordering 3 books at once (1 order vs. 3 orders), although the total stays the same!
- I watched every couple of hours at the ranking of Let’s Connect on Amazon. I saw it moving up in several categories. So, it really works!
- Some people ordered at Amazon in the UK or Germany, instead of in the US! Efforts were split, resulting in a sub-optimal rankings.
These are the best results Jan got with Let’s Connect:
- Number 2 Marketing book (Amazon.com)
- Number 9 Management book (Amazon.com)
- Number 16 Business Management book (Amazon.com)
- Overall Amazon.com: 176
- Overall Amazon.co.uk: 3715
- English books on Amazon.de: 746
I congratulate Jan, because despite the several challenges, he made it into the top 10 twice and into the top 200 overall, just in 1 day! How did Jan make this happen? Just read his blog 😉
Did you ever launched a book on Amazon? Or do you know anyone who did? What are your (their) experiences?
Enjoy every day,